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While bad news and political turmoil were turning everyone against each other, a #CuteAnimalTweetOff erupted, and it was exactly what Twitter needed.
The catalyst was a precious grey seal pup released to the press by Smithsonian’s National Zoo. Sarah Hill, a user from Virginia, challenged the VA Aquarium to do better – or rather, cuter. A friendly fire of back-to-back adorable animal moments followed, and hundreds of Twitizens eagerly watched it unfold in real time. Eventually, the Bronx Zoo decided to step into the ring, and hashtagged 7 other zoos in with them.
View battle at the link!