The rise of 'modest' fashion
By Monica Ainley and Fiona Sinclair Scott, CNN
Updated 1202 GMT (2002 HKT) March 8, 2017
(CNN)Modest dressing is a global cultural movement on the rise.
search of the word modest on Instagram opens a treasure trove of
evidence. Sensitive layering, long silhouettes, raised necklines -- so
far, over half a million people have hashtagged the term modest fashion
below their photos, and multiple spin-offs (modest dressing, modesty
movement, modest style) are widely in use.
a glance, modest dressing appears to refer to a trend seen
predominantly among young Muslims, though on closer inspection the
movement includes women of many different faiths, and sometimes has
nothing to do with religion at all.
Photos: Modest fashion on the runway
Valentino Autumn-Winter 2017
analysts have dubbed what they interpret as a new wave of feminism the
"pluri-empowerment" factor, says Iza Dezon, a trend forecaster at Peclers Paris
empowered woman is no longer subject to a specific definition, nor must
she live by a specific set of values," she explains. "We're seeing the
opening up of what empowerment means, allowing women to create their own
The modest movement has been gaining steam for a few years now and the hijab has become a recognized symbol. In 2014 DKNY
launched a bespoke modest fashion collection. In 2016, Dolce & Gabbana
released a line of luxury hijabs and abayas.
In the same year, H&M featured a Muslim model
wearing a hijab in a video to promote their sustainable fashion line. Last November, Halima Aden
was the first beauty pageant contestant in history to wear a hijab at the Miss Minnesota USA competition.
month, Aden was invited to Milan to walk the Max Mara and Alberta
Feretti catwalk in her hijab, having also been cast by Kanye West for
his Yeezy show in New York a few weeks earlier. This week, Nike
announced the launch of their first "pro hijab."
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"We are shaped by our thoughts; we become what we think. When the mind is pure, joy follows like a shadow that never leaves."