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As expected - and feared - during the annual "Day of the Sun" celebration parade (celebrating the birth of the nation's founder), Bloomberg blasted a headline that Chinese news agency Xinhua reported that North Korea has fired a projectile.
On its website, Bloomberg immediately picked up the story, and ran with "North Korea Fires Projectile Media, Says Xinhua" (at a url which still reads: "https://www.bloomberg.com/news/articles/2017-04-15/north-korea-fires-projectile-media-says-xinhua")
However, it appears that the headline scanning algos made a collosal error, and that Xinhua interpreted events quite incorrectly as it was, as CBC and Reuters reports, the appearance of a new submarine-launched missile at the parade for the first time:
North Korea displayed its submarine-launched ballistic missiles (SLBM) for the first time on Saturday ahead of a massive military parade in the capital, Pyongyang.
State TV showed images of the Pukkuksong-2 SLBMs on trucks waiting to be paraded in front of leader Kim Jong-un.